Twenty years ago, Richard and I were both on the IIDA Board when we hit an unexpected financial snag. It was serious enough that we had to curtail all programming and events while we sorted out the mess and rebuilt IIDA’s brand and purpose. While the circumstances were dire at the time, in retrospect, they provided an opportunity for IIDA to re- invent itself. All associations need to periodically refresh their mandate but proposing to make changes or cuts to established programming is usually a tough sell. No one wants to give up anything, which is why change takes a ...

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